This policy outlines the information we collect from you — and what we do with it.
At Adventure Trails we consider your privacy to be extremely important to us. These are the fundamental principles that we follow in relation to your personal information:
- We don’t ask you for personal information unless we truly need it.
- We don’t share your personal information with anyone except to provide you with services, products, to comply with the law, or to protect our rights.
- As a subscriber, your data is inherently yours, and it’s our job to keep it safe. We never market to your customers or share your data without your consent (not assumed by this policy).
- As a customer (making a booking), your credit card is not stored on our systems. Your personal information is protected and is only made available to the operator accepting the booking.
- We safeguard all data collected with industry leading security practices and encryption.
This policy was last updated May 24, 2018.
How We Use Your Information
We may also use personal information about you to improve our marketing and promotional efforts, to analyze Site usage, to improve our content and product offerings, and to customize the Site’s content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site.
If you wish to subscribe to our newsletters, we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe in the email. If you wish to no longer receive our newsletters you may update the settings in your account, follow the unsubscribe instructions located in the email, or you may contact us at email@example.com. Please note that you may continue to receive transactional and account-related electronic messages from us.
What Information Do We Collect?
Our primary purpose in collecting personal information from you is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience safer and easier. We only collect personal information about you that we consider necessary for achieving this purpose.
Once you become a User, we require you to provide various contact and identity information, billing information, and other personal information as indicated on the relevant forms on the Site (which vary, depending on what kind of User you are), and you are no longer anonymous to us. Where possible, on these forms we indicate which fields are required and which fields are optional.
In addition, as you use the Site, you can from time to time enter or send to us personal information. For example, if you are a Subscriber, you can setup your profile and other billing information, and if you are a Customer you can enter information about a booking. As you use the Site you can also from time to time enter personal information about third parties. For example, if you are a Subscriber, you can enter personal information about your Customers or your staff.
You always have the option to not provide information by choosing not to become a User or by not using the particular feature of the Site for which the information is being collected. If you are a Subscriber, we collect your credit card information for billing purposes. And if you are a Customer who wishes to pay amounts to a Subscriber, we collect your credit card information for payment purposes.
Our add-on section provides connections to third party systems. Although it may appear that you are within the Checkfront Site, please be aware that you are also providing data to these third parties systems. You should review privacy and terms of services with any third party system before using it with the Site.
In general, you can browse the Site without telling us who you are or revealing any personal information about yourself. However, we automatically track certain information about you based upon your behaviour on our Site and store it through log files. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve you and our community, and to improve our Site. This information may include the URL that you just came from, which URL you next go, your computer browser information, and your IP address. We may provide Customers’ IP addresses to payment intermediaries in the course of the payment process.
Cookies & Tracking
Our Disclosure of Your Information
Subscribers and Customers
In the normal operation of the Site and our Services, Subscriber bookings (including information entered by “staff” members) and invoices are disclosed to the applicable Customers, and Customer information is shared with the applicable Subscriber for the purposes of completing the Services that the Customer requests. In general, information you enter on the Site or through our Services is available to the other persons – whether they are Customers, Subscribers, staff members or others – to whom you give access to your account or to whom you give access to the information through the normal operation of the Site or Services.
We use credit card and other contact information (such as PayPal, Stripe or Checkfront email addresses) you submit to us on the Site or through our Services, and other information that we collect, as required, to process payments you make through the Site or Services through our payment processor intermediaries. We do not store credit card or other payment method information unless the Subscriber or their Customers choose to enter credit card information for use in the Adventure Trails recurring profiles module; in all other cases our payment processors have the sole and complete responsibility for the storage of credit card and payment information. We may also share personal information with our payment processor intermediaries for risk management and fraud prevention.
Anonymized Aggregated Data
We aggregate and anonymize sales information including (but not limited to) industry type, number of bookings sent, average booking size, method of sending bookings, percentage paid online, sales amounts and average sale per customer, and disclose such information in a non-personally identifiable manner to Subscribers as part of our Services to them. However, in these situations, we do not disclose any information that could be used to identify you personally.
If you post on our forum or blog your username and other information you include is displayed in your postings or comments, and is therefore available to the public. All of your activities in the public areas of the forum will be identifiable to your User ID, and other people can see your published content. If you disclose personal information in any posting in our forum or blog and wish to have it removed, please contact us at the support contact information listed below, and posted on the Site.
Subsidiaries and Affiliates; Service Providers
We may from time to time use the services of affiliates, subsidiaries and unrelated service providers in the operation of the Site and Services, and may transfer personal information to them in the course of our use of their services. For example, we may use a third-party to operate our support services. This may involve the hosting of data, including personal information, on servers operated by those providers. We take care to use only service providers that we believe are reputable and able to live up to our and your expectations, including the handling of confidential information. These companies are authorized to use your personal information only as necessary to provide these services to us.
Personal information may be maintained and processed by our affiliates, subsidiaries and unrelated service providers in the Ireland, Canada, US or other jurisdictions. When personal information is in another jurisdiction for processing it may be accessed by the courts, law enforcement and national security authorities in accordance with the laws of that jurisdiction. For additional information about the manner in which our third-party service providers treat personal information, contact us as set out below.
Legal Requests and Business Transitions; Emergencies.
Adventure Trails and our Canadian, US and other service providers may disclose your personal information (a) to any governmental authority as part of an investigation to determine our compliance with any applicable law, rule, or regulation (including privacy laws, rules, and regulations), (b) in response to a court order, subpoena, discovery request, search warrant or other lawful judicial or administrative proceeding, inquiry or order (which may include lawful access by Irish, Canadian, US or other foreign governmental authorities, court or law enforcement agencies), (c) as otherwise required or permitted under any applicable law, rule, or regulation, (d) to other organizations in the case of a breach of an agreement or contravention of law, for the purposes of detecting, preventing or suppressing fraud, and (e) in good faith, to protect or defend the rights or property of Adventure Trails and other users and (f) if Adventure Trails is involved in a prospective or completed merger, acquisition, or sale of all or a portion of its assets or as part of a corporate reorganization or other change in corporate control.
You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Your Use of Other Persons’ Information
If you choose to use our referral service to tell a friend or family member about our Site, we will ask you for your friend or family member’s name and email address. We will automatically send your friend or family member a one-time email inviting him or her to visit the site. Adventure Trails stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program. Your friend or family member may contact us at firstname.lastname@example.org to request that we remove this information from our database. Only provide us with the name and email address of friends or family members who would like to receive this message.
Adventure Trails strives to protect your personal information. We have implemented reasonable administrative, technical and physical safeguards designed to protect personal information in our custody and control from unauthorized access, use, modification and disclosure of personal information in our custody and control. For example, for security of transactions, we use the Secure Sockets Layer (SSL) protocol, which encrypts any information, such as credit card number and billing information, you send to us electronically. The encryption process protects your information, by scrambling it before it is sent to us from your computer. Once Adventure Trails receives your transmission, we make commercially reasonable efforts to ensure its security on our system. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot warrant the security of any information you transmit to us. More information about security is available on the Site and in our Terms of Service/FAQ’s.
Other Information Collectors
Accessing, Correcting and Updating Your Personal Information
To access, review, delete, correct and update your personal information in our custody and control to ensure it is accurate, you may login into your account to make the changes, or you may contact us at email@example.com.
If we receive a request from an individual to access or update personal information we maintain on behalf of a Subscriber, we will direct that individual to the relevant Subscriber. We will assist our Subscribers wherever possible in responding to individual access requests.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. For more information see Data Protection, Ownership & Confidentiality in our Terms of Service.
Additional Policy Information
Invitations: You have the opportunity to invite others to work with you through your Adventure Trails/Checkfront account. To do that, Adventure Trails/Checkfront asks you to import or to manually enter your contacts’ email addresses. As you direct, we then send them an invitation on your behalf or other notices reflecting changes you make to their status in your account.
With your consent we may post your testimonial along with your name. If you want your testimonial removed please contact us at firstname.lastname@example.org.
Notification of Privacy Statement Changes
We may update this privacy statement to reflect changes to our information practices. We will do our best to notify you when these terms change through our usual channels. We encourage you to periodically review this page for the latest information on our privacy practices.
It is our goal to make our privacy practices easy to understand. If you have questions, concerns or if you would like more detailed information about how we or our third party service providers process your personal information, please email our privacy officer at:Adventure Trails Limited,
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